This September, Cassina’s design icons are the protagonists of Paris Design Week and London Design Festival. During both events, the company celebrates the 50^th anniversary of the Cassina iMaestri Collection in its stores with an exclusive avant-première of the book ‘Echoes, Cassina. 50 Years of iMaestri’, edited by Rizzoli and curated by Ivan Mietton. The book narrates the unique research and development method, focused on promoting authenticity and culture, that Cassina has established over the years to edit the great design classics, bringing life to a collection that has contributed to the history of design.

In a unique and distinctive correspondence between tradition and innovation, past and future, Cassina also presents its latest projects from the 2023 Collection, including the Moncloud system by Patricia Urquiola.

A confirmation of the company’s commitment to an increasingly conscious approach, Moncloud stands out for its structural and material innovation, bringing a new perspective on upholstered furniture design. The system’s shapes are sculpted in recycled PET wadding, a major progress in the furniture industry aimed at minimizing the use of polyurethane foam.

For the two events, it will be possible to pre-order the book Echoes. Cassina. 50 Years of iMaestri at the Cassina Store Paris Rive Gauche and the Cassina Store London.